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The Faces Behind Koncept

About Us

Koncept Fitwear is a sportswear company based in Dublin, Ireland owned and operated by husband and wife duo, Sam and Sarah. Their focus is to design sportswear that is not only comfortable but fashionable for both men and women.

Head of Pawperations

Walks are life.



Amy Colton

Weightlifter and Intellectual Disability Nurse

Powered by cats and coffee.

Rebecca Copeland

Weightlifter and nurse

Hannah Crymble

CrossFit Athlete and Coach

Michael Davern

Powerlifter and Entrepreneur

Emma Hood

CrossFit Athlete and Teacher


CrossFit Athlete and Coach

Powered by ice baths and peanut butter Saturdays.

Leah Muldoon

CrossFit Athlete and Teacher

Sinead Reynolds

CrossFit Athlete, teacher, trainer

Spreading happiness one smile at a time.

Deanna Sweeney

CrossFit Athlete and Coach

Destigmatizing men's mental health.

Mark Toner

Yoga Instructor and Personal Trainer

Amanda Walsh